As we’ve told you before: Anyone looking through old magazine ads could only conclude that the past was pretty darn terrible… At least if that past includes a mission to save your wife from having a job outside the home, doctors that smoked like chimneys, and babies drinking soda like it’s the nectar of life itself. In our latest installment of Badvertising History Lessons, we find out how insurance can save a man’s family life and then on the health front, take stock of some life choices we can’t imagine any doctor recommending these days. We’ve got some of the funniest friends of Consumerist on the job and they’re not letting the past rest on its terrible laurels, no siree. Scroll on down and click on any ad caption to enlarge and read the full text in all its sexist glory — and send your own examples of why the past was terrible to tips@consumerist.com with the subject line TERRIBLE PAST. TRAVELERS INSURANCE: Mark M., the next contestant on The Price Is Right:: I’m kind of impressed that an ad from 1963 acknowledged that being a stay-at-home mom is a full-time job.