How The Gop Can Out-cool Dems In 2016

Admit it: Wearing that "Hope and Change" shirt back in the fall of 2007 made you feel pretty cool. Or maybe you feel the same way these days about your shiny Rand Paul Beats Headphone Skins. "The brain processes cool in terms of its impact on our social identity," says Steven Quartz, co-author of Cool: How the Brain’s Hidden Quest for Cool Drives Our Economy and Shapes Our World.

 

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