Whether you’re trying to turn your Instagram posts into products or looking for products to buy on Instagram, for better or worse, the app really does lend itself to buying all the things. How to Purchase Items in Instagram Posts You can tell if an item is available through Instagram for sale when browsing your feed or when you go to someone’s profile. When browsing in your home feed, searching images on Instagram, or are looking at someone’s Instagram profile, you’ll see a shopping bag icon in the corner of the image where products are available for sale. When you open an image, you should also see the icon accompanied by the message Tap to view products. Windows will popup with each item in the photo with a product for sale.