Here’s an example of ad targeting that’s actually good for public health: In a campaign encouraging people to wear masks, the Illinois state government has been focusing its digital ad dollars on the counties with the highest COVID risk. To achieve this, the government’s been working with Civis Analytics, the data science company founded by Dan Wagner, who was previously chief analytics officer for Barack Obama’s 2012 reelection campaign.

BING NEWS:
  • Illinois is taking a data-driven approach to its mask-wearing ad campaign
    Here’s an example of ad targeting that’s actually good for public health ... “There are widespread applications beyond mask-wearing for more tailored approaches.” ...
    11/8/2020 - 10:46 pm | View Link
  • Illinois is taking a data-driven approach to its mask-wearing ad campaign
    Here’s an example of ad targeting that’s actually good for ... “There are widespread applications beyond mask-wearing for more tailored approaches.” ...
    10/30/2020 - 3:21 am | View Link
  • Illinois is taking a data-driven approach to its mask-wearing ad campaign
    Here’s an example of ad targeting that’s actually good for public health ... “There are widespread applications beyond mask-wearing for more tailored approaches.” ...
    10/30/2020 - 3:07 am | View Link
  • Illinois is taking a data-driven approach to its mask-wearing ad campaign
    Here’s an example of ad targeting that’s actually good for ... “There are widespread applications beyond mask-wearing for more tailored approaches.” ...
    10/30/2020 - 3:07 am | View Link
  • More

 

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