Instagram Drops Igtv Button, But Only 1% Downloaded The App

Josh Constine, TechCrunch
Sat, 01/18/2020 - 8:35am

At most, 7 million of Instagram’s 1 billion-plus users have downloaded its standalone IGTV app in the 18 months since launch. And now, Instagram’s main app is removing the annoying orange IGTV button from its home page in what feels like an admission of lackluster results. For reference, TikTok received 1.15 billion downloads in the same period since IGTV launched in June 2018.

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Instagram Drops Igtv Button, But Only 1% Downloaded The App

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