This article is by staff writer William Cowie. If you are serious about your financial future, you’ve got to be serious about investing. Enough has been said about that, so I won’t belabor the point. But here’s a financial maxim that can’t be said enough… Financial success comes from doggedly investing over a long period of time and finding ways to: minimize risk so as not to lose what you have maximize earnings so as to add as much as possible to what you have When you read about the rock stars of investing such as Warren Buffett, Peter Lynch and others, you read about the billions they make because of the brilliant insights they have.