A growing J.M. Smucker Co. needed a corporate identity beyond its iconic jams and jellies. Its new branding is intended to be future proof.       

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  • SJM The J. M. Smucker Company
    The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. It operates in three segments: U.S. Retail Pet Foods, U.S. Retail Coffee, and U.S. Retail Consumer ...
    04/25/2024 - 1:00 pm | View Link
  • J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
    When Smucker started on its new marketing journey, less than of a quarter of its brands were growing or maintaining ... expertise and appeal. For Smucker’s own brands, there are three core ...
    04/14/2024 - 11:16 pm | View Link
  • J. M. Smucker: Undervalued Dividend Aristocrat
    integrating and growing the Sweet Baked Snacks business, and achieving our transformation and cost management aspirations. We are confident that these strategic priorities will guide us in ...
    04/2/2024 - 2:10 am | View Link
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