Lansner: Why Wouldn't You Want A Super Bowl Commercial? Why Those $4.5 Million Ads May Not Add Up

BY JONATHAN LANSNER, Orange County Register: Business
Fri, 01/30/2015 - 9:07pm

Imagine you have a spare $4 million-plus and a product or service you’d like to promote. Well, OK. Just pretend you’re a powerful ad executive with a big-time marketing budget to put in play. Should you buy a Super Bowl ad? Sunday’s big game...

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Lansner: Why Wouldn't You Want A Super Bowl Commercial? Why Those $4.5 Million Ads May Not Add Up

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