Levi’s CEO Chip Bergh admitted on CNN Business’ Markets Now that he still hasn’t washed his now decade-old pair of jeans. And he doesn’t plan to, either. He also slammed the old wives’ tale about freezing your jeans to preserve the color and shape. “If it’s the pair I’m thinking of, he will spot treat them or worst case hand wash if needed.

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BING NEWS:
  • Disgraced coal CEO lost races as GOP and third party candidate. He's trying again as a Democrat
    Former West Virginia coal executive Don Blankenship is making another attempt to win a U.S. Senate seat, this time as a Democrat ...
    04/23/2024 - 5:30 pm | View Link
  • The Best Way to Buy Levi’s 501 Jeans Right Now
    But if you do, that's a real grail. If you want to hop on this upcoming Levi's trend and don't want to shell out $100 for someone else's old jeans, though, a brand-new pair of 501s isn't a bad shout.
    04/4/2024 - 5:42 am | View Link
  • Beyoncé & Post Malone’s ‘Levii’s Jeans’ Puts Levi’s in ‘Cowboy Carter’ Mode
    By Ashley Iasimone “Levii’s Jeans,” the Beyoncé and Post Malone duet on Cowboy Carter, has the Levi’s brand joining the BeyHive this weekend. “Oh to be Levi’s jeans right now,” the ...
    03/29/2024 - 1:00 pm | View Link
  • Skip the washing machine, shower with your jeans on, Levi’s CEO says
    While you likely have your own rhythm of washing ... jeans — that may have been caused by the CEO of Levi Strauss himself, Charles Bergh. While speaking at a conference in 2014, Bergh said jeans ...
    10/29/2023 - 6:53 am | View Link
  • Levi's CEO says he washes his jeans by wearing them into the shower — never in the washing machine
    Levi Strauss CEO ... don't wash your jeans," Bergh said in the interview. "What true denim heads, people that really love their denim, will tell you is to never put your denim into a washing ...
    10/10/2023 - 5:01 am | View Link
  • More

 

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