LGBT film distributor Wolfe Video is diving into the VOD pool with its new WolfeOnDemand.com platform, the company announced Thursday. While the move is a logical one for a company with a well-defined content brand, the initiative does throw a new wrinkle into the emerging VOD landscape: revenue sharing. Along with making available titles from its 100-strong library (just 30 movies are accessible at launch), Wolfe has built in an affiliate structure that encourages LGBT consumers to stump for its content in exchange for commissions.

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