How can Lime differentiate its scooters and bikes from the piles of Birds and Spins filling Los Angeles sidewalks? Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. According to a job listing from Lime seeking a “Retail Store Manager”, the startup plans to open a “lifestyle brand store in Santa Monica” that “will place heavy importance on brand experience and customer engagement.” It seems Lime will rent vehicles directly from the store given the full-time manager’s role includes “monitoring inventory levels” as well as daily operations, and employee recruiting.

Topics:  spins   los angeles   apparently    retail store manager    santa monica    francisco   nathan pope   steer   cheddar s alex   heath   apptopia   bird s   u.s    july   regulators   lime    a   san   santa monica   lime s   bird   la   scooter   lifestyle brand store   people   bikes   focus   cities   company   cheap   congestion   percentage   physical   startups   marketing   riding   on-demand   fleets   vehicles   ll   electric   job   listing   
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