Motherly CEO Jill Koziol admits that it was a tough pitch when she and her co-founder Liz Tenety first tried to get investors on-board in 2015. “We wanted to create a brand first and foremost,” Koziol told me. “We did not want to go and build a media company or a [direct-to-consumer] company or Facebook for moms — because, spoiler alert, it’s called Facebook.” Instead, she described Motherly as a company that sits at the “intersection” of all three approaches.
Mom-focused Content Startup Motherly Raises $5.4m As It Expands Into Commerce
Anthony Ha, TechCrunch
Wed, 04/08/2020 - 12:20pm
Topics: motherly ceo jill koziol liz tenety everyone image credits the series a founders fund muse capital aet ventures we re amplifyher s meghan cross washington post sounds true the motherly guide mama pregnancy birth postpartum journey d2c social peanut this koziol motherly koziol motherly tenety we facebook store series a amplifyher content startup raises expands commerce audience moms company products brands brand media direct-to-consumer motherhood build online women layering include baby-centered parenting create publishing told full-time community support million millennial unique benefit suggested motherhood-themed sell funding
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