NBC and cable networks led by USA “were trading at a 20% discount to our competition” in the cost-per-viewer of ad sales before the recent upfront market, NBCU chief Steve Burke told analysts this morning. “We’re now at about a 10% discount.” Comcast’s entertainment arm says it bucked a trend in the upfront — seen as generally down 5% vs last year — as it benefits from the growing popularity of its shows, and a decision to sell broadcast and cable ad inventory together.

NEXT
Topics:  usa   steve burke    comcast s   nbcu   burke   youtube   yahoo   aol   tv ad   at&t s   directv   comcast ceo brian roberts   time warner cable    still   twc    burke   tv   strong   upfront   gap   competition   ad sales   market   broadcast   year   networks   discount   scatter   
BING NEWS:
  • Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon
    Amazon said it hired former NBCUniversal ad sales exec Krishan Bhatia as VP, global video advertising. Bhatia will be overseeing Amazon’s growing TV advertising business including live sports ...
    04/11/2024 - 4:20 pm | View Link
  • Amazon Taps Longtime NBCU Exec Krishan Bhatia To Lead New Global Video Ad Sales Team
    global ad sales vice president. More from Deadline 'The Night Manager' Returns With Supercharged Two-Season Order At BBC & Amazon; Tom Hiddleston Back To Star With Hugh Laurie As EP Prime Video ...
    04/11/2024 - 8:48 am | View Link
  • Amazon Taps Longtime NBCU Exec Krishan Bhatia To Lead New Global Video Ad Sales Team
    Longtime NBC ad sales executive Krishan Bhatia has landed at Amazon as VP, Global Video Advertising Sales, a new position for a new team within ad sales focused on streaming TV offerings across ...
    04/11/2024 - 5:48 am | View Link
  • Amazon Taps Longtime NBCU Exec Krishan Bhatia To Lead New Global Video Ad Sales Team
    Longtime NBC ad sales executive Krishan Bhatia has landed ... To Star With Hugh Laurie As EP Prime Video Advertising "Off To A Strong Start," Amazon CEO Andy Jassy Says MGM+ & MGM Alternative ...
    04/11/2024 - 5:48 am | View Link
  • Amazon hires former NBCU exec to lead Prime Video sales
    Are you a print subscriber? Activate your account. By Phoebe Bain - 47 min 13 sec ago By Cindy Scott - 2 hours 38 min ago By Jon Springer - 2 hours 39 min ago By Brian Bonilla - 3 hours 39 min ago ...
    04/10/2024 - 1:00 pm | View Link
  • More

 

NEXT
Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

Movies With Butter More Movie News

More Movies News