Supporters of vigorous net neutrality protections including Amazon, Reddit, Kickstarter, and the American Civil Liberties Union are gearing up for a July 12 “day of action” to protest FCC Chairman Ajit Pai’s effort to relax the rules. Web companies will use their sites to call attention to the matter. Many companies including Netflix used the same strategy in September 2014 when they lobbied for stronger open internet rules. “We’ll provide tools for everyone to make it…