Real-time Ad Targeting | featured news

Behavioral Ads Rock But Akamai Stock Is Still About 60% Overvalued

Akamai’s real-time ad targeting solution could well be an important growth driver in the future for the company given the growing importance of behavioral targeting technology in the context of web advertisement. Companies such as Amazon and Google currently use similar technologies to identify user behavior and then offer suggestions or products that might interest users.


Subscribe to this RSS topic: Syndicate content