Nickelodeon Deserves Some Of The Blame For Ratings Decline: Analyst

Credit Suisse’s Spencer Wang says that his review of independent audience data shows that Viacom has a real problem on its hands — it isn’t the victim of a possible Nielsen snafu, as Viacom CEO Philippe Dauman has charged. The analyst cut his ad growth forecast for Viacom’s current quarter in half, to 3%, and shaved 4 cents off his earnings per share estimate, to $1.02, after he concluded that “Nick has lost viewership share to the Disney Channel.” Wang doesn’t let Nielsen off the hook completely.

Topics:  credit suisse s spencer wang   viacom ceo philippe dauman   viacom s    nick   nielsen   nick s   february   november   read more    wang   wang   viacom   nick   channel   netflix   october   blame   ratings   analyst   audience   year   share   accounts   drop   mid-to-high   isn   shows   disney   doesn   children   

 

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