We've all learned that only you can prevent forest fires. Now, it's time to learn that only you can prevent family fire. The nonprofit Ad Council, responsible for America's biggest public service announcements, wants to stop unintentional shooting deaths caused by unsecured guns in family homes. So it's teaming with a gun control group to craft a campaign that's hopefully as catchy as "friends don't let friends drive drunk," The New York Times reports. The Ad Council has spent 80 years creating Smokey Bear and other memorable public service announcements, relying on volunteers from advertising agencies and donated air time to spread its messages.