A new brand of hotels aims to bring consumers back to the days of college.Have you ever wanted to go back to college – you know, to relive the glory days when you received your first taste of freedom? We’ve all through about it at least once, right? Well, a new hotel brand aims to take consumers back, but their approach seems to be lacking – a lot in our humble opinions. Graduate Hotels, a venture between AJ Capital Partners of Chicago and Hong Kong-based Gaw Capital Partners, plans to open 20 boutique-like hotels over the next five years in communities near major college campuses, the Wall Street Journal reports. Officials with AJ Capital Partners say the goal of the hotels, the first of which are set to open this fall in Tempe, AZ, home of Arizona State University and Athens, GA, home of the University of Georgia, is to appeal to consumers coming back to the area for sporting events, reunions and campus visits. While the concept is interesting, the execution seems to be sorely lacking when it comes to actually evoking the college experience.
The Only Thing College-like In These College Themed Hotels Is A Painting Of A Red Solo Cup
Ashlee Kieler, The Consumerist
Fri, 08/29/2014 - 10:50am
Topics: we ve chicago hong kong-based gaw capital partners officials az arizona state university everyone s graduate hotels georgia s rem in tempe sun devils future graduate hotels virginia s charlottesville va indiana s bloomington wisconsin s madison wi hotel chain gives it old college try the wall street journal graduate hotel graduate hotels aj capital partners wall street journal tempe university athens ga georgia in college-like red solo cup painting of a red solo consumers include aims days concept lacking brand visits home rooms open experience school bar
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