Voters dont like laws that would eliminate methods of birth control and fertility treatments. So pro-lifers are rebrandingPro-life advocates would like voters to believe that referendums that just happen to define life as beginning at conception are not, in fact, so-called personhood amendments. You know, the kind that will result in a complete ban on abortions, a ban on many forms of contraception, some interference in end-of-life care and the potential end of in vitro fertilization altogether.So its not a surprise that pro-life zealots are, three weeks ahead of Election Day in the US, duplicitously trying to rebrand their totally-not-personhood amendments, rather than, you know, be upfront about the true effects that those laws might have on the people voting for them.