Post Malone Joined The Ranks Of Male Celebs Trying To Capture The Millennial Market Of Rosé Drinkers This Summer. It All Says A

hhoffower@businessinsider.com (Hillary Hoffower), Business Insider
Sat, 09/26/2020 - 7:11am

Post Malone is the latest male millennial celeb to create a brosé. Michael Stewart/Getty Images A number of male household entertainment names have been cashing in on millennials' famed thirst for rosé. In June, Post Malone launched a rosé called Maison No. 9. Prior to that, Instagram personality The Fat Jewish and "Bachelor" alum Colton Underwood also launched their own rosé brands. Rosé appeals to millennials of all genders because of the lifestyle it evokes, Susan Kostrzewa, editor-in-chief of Wine Enthusiast magazine, told Business Insider. Bro's in rosé — or brosé — is also a subset of the growing number of celeb ventures into booze brands. Visit Business Insider's homepage for more stories. The ultimate food and wine pairing is a bottle of rosé with chicken fingers and french fries.

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Post Malone Joined The Ranks Of Male Celebs Trying To Capture The Millennial Market Of Rosé Drinkers This Summer. It All Says A

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