Quicken Loans Launches Rocket Homes: Barely Off The Ground

Rocket Mortgage changed the home loan industry. Suddenly, home buyers could apply for a mortgage from their phone. Technology was rapidly transforming one of the last major paper-shuffling businesses remaining on the planet. So when the holding company that owns Rocket and Quicken Loans announced it was launching Rocket Homes, a website with “powerful home search functionality,” it... Hal M.

 

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