There’s a reason the most successful night of primetime used to be branded “Must See TV.” In the late 1990s, NBC’s “ER” would attract more than 30 million viewers a week in its Thursday 10 p.m. time slot. At its peak, the medical drama came close to commanding a 40 share — meaning that 40% […]
The Re-reinvention Of Television: Streamers Dust Off Some Of The Old Broadcast Playbook For A New Era
William Earl, Variety
Tue, 05/14/2024 - 8:00am
BING NEWS:
- Analysis: New screens, old strategy. Streamers like Netflix, Apple turn to good old cable bundling
But those individual subscriptions add up, and the merger takes a page from traditional cable companies’ playbook." How did the industry ... sometimes with hidden fees and rigid annual contracts.
05/18/2024 - 9:24 am | View Link - TV streamers emphasize sports, reality shows, at this year's Upfronts
TV networks and streamers are showing off new programming to advertisers this week. We get the latest on the upcoming slate, which includes more sports coverage and fewer scripted shows, from NPR TV ...
05/17/2024 - 4:36 am | View Link - Streamers Put Commercials in Movies, Top Series Where Ads Were Once Forbidden
Streaming video is letting TV networks sell commercials in Hollywood films and pay cable series where ad breaks were once forbidden ...
05/15/2024 - 1:35 am | View Link - The Re-Reinvention of Television: Streamers Dust Off Some of the Old Broadcast Playbook for a New Era
There's a reason the most successful night of primetime used to be branded "Must See TV." In the late 1990s, NBC's "ER" would attract more than 30 million viewers a week in its Thursday 10 p.m. time ...
05/14/2024 - 4:00 am | View Link - The Re-Reinvention of Television: Streamers Dust Off Some of the Old Broadcast Playbook for a New Era
Television series ... while the linear worlds of broadcast and cable weren’t seen as sexy. Streamers’ steady output of new six- and eight-episode series orders were meant to draw viewers ...
05/14/2024 - 4:00 am | View Link - More
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