On June 12, almost three weeks after the police killing of George Floyd sparked massive protests for racial justice throughout the country, the long-running reality show The Bachelor announced that Matt James would become the first Black bachelor on the show’s 25th season. The announcement came 18 years after the creation of the show, three years after Rachel Lindsay became the first Black bachelorette and repeatedly called out the franchise for systemic racism, two years after Bachelor creator Mike Fleiss called his own audience Trumpishly racist, and five days after a Change.org campaign—which is now 135,000-plus signatures strong—called for anti-racist changes within the franchise.