Enlarge / Microsoft's description of Gmail scanning from the "Scroogled" ad campaign. (credit: Microsoft) Google has announced it will no longer scan e-mail messages for ad personalization. Previously, in the consumer version of Gmail, Google's computers would scan the contents of every e-mail message to determine a relevant ad to show. The scanning "feature" has been turned off for Google Apps for Education and GSuite accounts for some time, but now Google says that "consumer Gmail content will not be used or scanned for any ads personalization after this change." In its blog post, Google says, "This decision brings Gmail ads in line with how we personalize ads for other Google products.