NEW YORK (AP) — In its five short years of life, Pinterest has become 'the' place where brides-to-be create wish boards of wedding china photos and do-it-yourself home renovators bookmark shiny turquoise tiles for bathrooms. While Facebook is about sharing what you did, read or saw recently with 400 of your closest "friends," Pinterest users pin stuff for their own inspiration and benefit. Popular "man trends," as Pinterest put it recently, range from do-it-yourself home projects such as making a wooden couch sleeve for your drinks, to different ways to tie knots, to the world's best hiking trails. There are Pinterest boards of basement fallout shelters, disaster preparation and the contents of survival backpacks. Place Pins are designed to work sort of like an online travel magazine combined with an interactive map. Pinterest's penchant for exposing people to something new has turned its site into a learning and shopping hub that can be more useful than Google and other search engines for certain topics. Many people now go to Pinterest first when they are looking for ideas on planning a wedding, preparing an exotic dinner, planning a kids' birthday party or finding the perfect pair of shoes for a new outfit. The heat is on tech companies for lacking gender and racial diversity among their employee base, especially in the highest ranks. According to statistics released last July, 40 percent of the company's employees are women.
Similar Stories to Search, Social & Shopping: Pinterest Turns 5 on Bing News
By BARBARA ORTUTAY, AP Technology Writer, San Francisco Chronicle
Wed, 04/01/2015 - 12:53pm
BING NEWS:
- Is Pinterest The Golden Retriever Of Social Media?
In an online environment where needlessly hot takes and unwarranted opinions run wild, Pinterest's chill, photo-sharing site is a welcomed reprieve.
05/3/2024 - 8:23 am | View Link - Social overtakes search for adspend in landmark global shift: Warc Media
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
05/3/2024 - 8:08 am | View Link - Pinterest Surges Past Estimates
Pinterest is a unique blend of social media and visual search engine, where users discover and save inspirations for a wide array of interests and projects. At its core, the platform's success stems ...
05/2/2024 - 3:00 am | View Link - Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences
Social media is the largest channel worldwide by advertising investment, says Warc Media’s latest forecast, Global Ad ...
05/1/2024 - 10:20 pm | View Link - Pinterest surges most since 2020 on tilt toward shopping, Gen Z
Shares were up as much as 23% to $40.98 Wednesday afternoon in New York, the biggest intraday increase since October 2020.
05/1/2024 - 8:15 pm | View Link - More
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