Ski Industry Faces Challenge Of Replacing Older, Loyal Skiers

Old skiers never die, most of them just don’t ski as much as they used to — and that’s creating a challenge for Aspen Skiing Co. and much of the ski industry. The youngest of the baby boomers are now 54 years old, an age when the aches and pains increase while time on planks or bike saddle decreases. Aspen Skiing Co.

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