BIIThis story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A large proportion of creatives — those who conceive and create ads — at small agencies do not understand programmatic advertising, according to a survey by ad tech firm Turn. The study surveyed over 200 creatives across small and large agencies.
Small Agencies Have Yet To Embrace Programmatic Advertising
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Mon, 07/25/2016 - 8:30pm
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