Sound Familiar? Burger King Launches Quarter Pound Burger

NEW YORK (AP) — Burger King is looking to start a beef with McDonald's. The chain says the Double Quarter Pound King, its own version of McDonald's quarter-pound burger, will hit restaurants Thursday. An ad shows Burger King's mascot at a funeral for a competitor's burger, but doesn't mention McDonald's by name. It comes as McDonald's is working to swap out frozen beef patties for fresh ones in its Quarter Pounder.

 

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