Spotify’s Troy Carter: Some People May Never Pay For Music

Janko Roettgers, Variety
Tue, 10/25/2016 - 10:52am

Spotify’s Global Head of Creator Services Troy Carter gave a forceful defense of the company’s ad-supported business at the Wall Street Journal’s WSJ.D Live conference in Laguna Beach, Calif. Tuesday. “We don’t ever get to a world where everybody is paying for music,” he said, arguing that it’s unrealistic to expect paid-only subscription services to...

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