The Swedish streaming music company, which counts 60 million users around the world, confirmed Wednesday that it is adding videos, news and podcasts to its service. [...] music industry insiders and analysts expect Apple to enter the fray shortly with a new streaming service following its $3 billion purchase of Beats. New Spotify content will include short videos from companies including Vice News, NBC, Comedy Central and Nerdist Industries, the company said at a wide-ranging New York news conference that included an appearance by the stars of Comedy Central’s “Broad City.” Entertainment and news partners also include ESPN, Maker Studios, Turner Broadcasting, BBC, CBS Radio and Conde Nast. Spotify offers a free, ad-supported service, plus a premium $10-a-month version that allows unlimited access to its catalog without commercial interruptions. Paul Verna, an analyst for technology research firm eMarketer, said in an e-mail that getting into online video “is a logical extension of the company’s success in digital music streaming.”