Super Bowl Ads: Less Snark, More Uplift This Year

Lisa de Moraes, Deadline.com
Fri, 01/30/2015 - 3:05pm

Super Bowl XLIX will be played Sunday at the end of a season in which the NFL was pounded with reports of abuse against women, children and even footballs. Maybe not coincidentally, this year's Super Bowl advertising is expected to be a lot less snarky and more mom-ified — lighter on the testosterone and heavier on the uplifting. Characterizing this year's crop of ads in advance of the game is tougher than in years past, what with more companies holding back their spots…

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Topics:  super bowl xlix   nfl was pounded   characterizing   super bowl   ads   snark   uplift   year   
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