The Beefy Crunch Burrito is a Taco Bell menu item that periodically reappears on the menu. It has developed a cult following because of these sporadic appearances, sort of like the McRib. Now it’s part of a “throwback burrito” promotion that the chain is testing in Louisville, which is how we learned of the strange subculture obsessed with this product. The earliest appearance that we know of at Taco Bell was in 2011.