Web-based Video Streaming Services, Tv Show | featured news

Media chiefs this week sounded a note of caution on Apple's 99-cent digital-rental service for TV shows amid a division in the industry on whether to participate.

Hulu reportedly will introduce a subscription plan as soon as May 24, which would cost $10 per month for access to anything older than the last five episodes of popular TV shows, according to the Los Angeles Times.

YouTube, which is already trying out the movie rental business, wants to get into TV too

Hulu CEO Jason Kilar won a big battle against Google's (GOOG) top dealmakers in April, successfully convincing Disney (DIS) CEO Bob Iger to put ABC's full-length content on Hulu instead of YouTube.

Google wanted to make Disney the cornerstone of its new focus on premium content, but Disney ended up taking an equity stake in Hulu alongside prior investors News Corp (NWS), NBC (GE) and Providence Equity Partners.

A couple months later, the fruits of Jason's labor are here in the form of mega-hit "Grey's Anatomy," now live on Hulu.