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Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Yahoo, AOL and Microsoft Unveil Ad-Selling Alliance

Competition's all relative. Yahoo, Microsoft and AOL all compete for ad dollars, but they all agree that marketers ought to put their budgets into premium content, not search or social.

Senh: Heh, they making an alliance against Google and Facebook.

 

MySpace looks to the past for its future

The social networking site plans to return to its roots by pushing entertainment content and jettisoning portal-like features. In a last-ditch effort to revive struggling MySpace, owner News Corp. has adopted a new strategy that it hopes will give the site's millions of users a reason to keep coming back.

 

Out of Search Business, Yahoo Shifts Its Focus

Its search engine now in the hands of Microsoft, Yahoo plans to focus on display ads, content and mobile services.

 

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