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Box Office Report: J.J. Abrams' 'Super 8' Defies Odds to Earn $37 Million

Box Office Report: J.J. Abrams' 'Super 8' Defies Odds to Earn $37 Million

J.J. Abrams’ Super 8 opened to a better-than-expected $37 million at the domestic box office after an aggressive 11th hour marketing blitz by Paramount. Including paid previews on Thursday, the period sci-fi pic has earned $38 million in its first four days.

 

'Super 8' rules Friday: $12.2M

'Super 8' rules Friday: $12.2M

On a scale of 10, Super 8 pretty much scored an eight by collecting $12.2 million on Friday, according to early estimates. (It also grossed $1 million on Thursday from Twitter-publicized screenings at 324 theaters.) The sci-fi adventure, directed by J.J. Abrams and produced by Steven Spielberg, was never expected to leave the train station with huge numbers, with industry insiders predicting a $30 million opening. But Super 8 is now on track for a debut of about $34 million. The PG-13 movie will likely fall a bit short of the opening gross of the 2008 Abrams-produced monster flick Cloverfield, which gobbled up $40.1 million its first weekend. But for a $50 million film starring a mostly no-name cast, this is still a solid start.

 

Surprise: ‘Super 8’ to open a day early via Twitter campaign

Surprise: ‘Super 8’ to open a day early via Twitter campaign

The trailer for “Super 8” launched on Twitter. And now the movie will as well. Paramount announced today that J.J. Abrams’s Spielbergian monster movie will open Thursday, a day earlier than its scheduled midnight Friday release date, on about 300 screens around the country. In partnership with Twitter, the studio is directing people to #Super8Secret, a sponsored hashtag that takes Twitter users to a direct link to buy tickets for the Thursday screenings.

 

J.J. Abrams' Super 8 Teaser Now Officially Online!

J.J. Abrams'  Super 8  Teaser Now Officially Online!

The teaser trailer for writer/director J.J. Abrams' Super 8 , which hit theaters with Iron Man 2 this weekend, is now officially online in High Definition QuickTime at iTunes Movie Trailers!

 

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