Advertising, Personal Data | featured news

You for Sale: Your Online Attention, Bought in an Instant by Advertisers

In split-second auctions, companies are jockeying for the chance to buy online ads geared to your specific tastes. But consumer advocates see a risk of a computer-generated class system.

 

MySpace, Apps Leak User Data

MySpace and some popular applications have been transmitting information to outside advertising companies that could be used to identify users, a Journal investigation found.

 

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