Kindle Fire Sales, Kindle Fire | featured news

Amazon.com quenched the Kindle Fire on Thursday, saying its first tablet computer is now "sold out." The Internet retailer has a major press conference scheduled for next Thursday in Santa Monica, California. It's widely expected to reveal a new model of the Fire there, so the announcement that the first model is "sold out" suggests that Amazon halted production a while ago to retool for a new model.

With the rumblings from Amazon about the early success of its new Kindle Fire over the holiday season, the company’s disappointing fourth quarter results came as a surprise. More surprising was Amazon’s silence regarding total Kindle Fire sales for the quarter. During the earnings call, Amazon’s executive team deferred questions about the device to the press release, which simply regurgitated sales data from December.

The Kindle Fire is…on fire. Despite some mixed reviews from the pundit class, consumers have flocked to Amazon‘s first entry into the tablet market. Stifel Nicolas analyst Jordan Rohan in a new research lifted his estimate for the company fourth quarter Fire sales to 6 million units from 5 million. He also raised his financial estimates for the company, asserting that the Kindle and the Kindle Fire have effectively become the third major mobile ecosystem after Apple iOS and Google Android.