Sales and marketing are often considered a single category on a business plan, but ironically, when it comes to building apps and services to help with them, they usually become separate entities, and so too do the teams that address sales and marketing in organizations. Today, however, a startup called Terminus — which is building a platform that views sales and marketing in a more integrated way, through account-based marketing — is announcing funding and growth, a sign of how its approach is gaining more traction. The startup has closed a Series C of $90 million, at a valuation we understand from sources to be around $400 million.

Topics:  series c   terminus s   pitchbook   ibm   salesforce   thomson reuters    we re   ceo tim kopp   atlanta ventures   edison partners   hallet capital   ga   indianapolis   ceo kopp    we   ramble   april    marketo   adobe    sendoso   fittingly    terminus   derek schoettle   terminus   in   part    we   b2b   great   hill   atlanta    atlanta   terminus    grow   platform   account-based   customers   teams   million   huge   approach   opportunity   reason   data   company   area   startup   entities   today   groups   services   specifically   valuation   called   targets   software   work   digital   year   sources   automation   

 

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