From military patriotism and parenthood to science and dogs, we’ve got it all. Politics, and in particular elections, are all about persuasion. What can you say, and how can you frame it, to convince people to follow you? Or at least convince them to not follow the other candidate? Plenty of ads are aimed at firing up the base, getting people already on board extra-super-special excited, maybe excited enough to donate money or volunteer for the campaign.