Condom brand Trojan is staging dozens of events on college campuses this month to emphasize the importance of getting consent in sexual relationships. Partnering with the nonprofit organization Advocates for Youth, Trojan is asking students to sign a pledge to "support a culture of consent and to make sure consent is always given and received before and during sexual activity," according to an announcement about the initiative on Thursday. Trojan and Advocates for Youth are passing out toolkits to 100 students on campuses to put up posters about consent, and educational postcards, laptop stickers and temporary tattoos to distribute. Consent.