The growing presence — and popularity — of digital video recorders are leading advertisers and agencies to consider ways to work with TiVo and other DVRs rather than fight them. According to a study to be released on Tuesday, some commercials can be made, well, if not exactly "TiVo-proof," then less likely to befall the fate of being ignored through fast-forwarding.
Similar Stories to Tv Decoder: Ads That Viewers Won’t Fast-forward on Bing News
By STUART ELLIOTT, New York Times
Tue, 03/31/2009 - 8:23am
BING NEWS:
- Google is putting unskippable in-stream ads in your free TV channels
Google TV network offers brands fresh ways to reach millions of viewers through various formats and devices. Advertisers can easily tap into Google TV's audience, with over 20 million active users, ...
06/10/2024 - 1:00 pm | View Link - What Cable TV Would Look Like Without Sports
Nielsen’s seven-day ratings for the 2023-24 TV season show sports dominating the top of the rankings among all viewers and the key ad-sales demographic of adults 18-49. In total viewers ...
06/10/2024 - 3:25 am | View Link - Talking Points–TV Stations
Democracy Now! is one of public broadcasting’s fastest growing programs and now broadcasts on over 1,200 TV and Radio Stations. Democracy Now! has won numerous awards for journalistic excellence ...
10/27/2018 - 3:51 am | View Link - More
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