Under Armour isn't cool anymore, according to a recent analyst note. CEO Kevin Plank's comments on CNBC praising Trump make it nearly impossible to effectively build a cool urban lifestyle brand in the foreseeable future, according to the note by Susquehanna International Group, an industry research firm Though Susquehanna does not think the brand will lose its deal with basketball star Steph Curry, "it simply cannot be good for business if the face of Under Armour spoke out so pointedly against the CEOs comments,"as Misty Copeland, and Dwayne "The Rock" Johnson also did.