Both Gannett and Tribune were spun off from larger media companies that owned TV stations, a move to protect the accelerating growth of broadcast advertising from the falling fortunes of newspapers. A Gannett takeover of Tribune could mean cost-cutting, shedding jobs and adding USA Today inserts into papers instead of national news sections, said media analyst Ken Doctor. Last month, the Chicago-based company announced a reorganization that named each of its newspapers' editors as dual editors-in-chief and publishers. Most media companies keep those roles separate in order to avoid business interests affecting editorial content.