The Usps's Hail-mary Idea: Embrace 3-d Printing

Earlier this week, Amazon announced that it would begin to sell and ship out customizable, 3-D-printed products—some of which are in truth just slightly customizable, and most of which are fairly costly. The appeal of what seems to be the initiative’s flagship product—a $30, made-to-order bobblehead that can take 10 days to reach your doorstep—stems primarily from the fact that it came from a 3-D printer.

 

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