With V.i.p. Pricing, Fans Buy Their Way Closer To The Band

Helena Aguiar had come all the way from São Paulo, Brazil, for a front-row seat to see her favorite band, and she got it: a black metal folding chair with a gold and cherry-red Bon Jovi logo on the cushion, hers to take home. The price: $1,750. Promoters have found that hard-core fans are willing to pay premium prices to get red-carpet treatment.

Topics:  helena aguiar   são paulo   brazil   bon jovi   promoters   fans   band   

 

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