READ MORE: James Franco's Movie Column: Why 'Goodnight Mommy' Is a Fresh Take on the Horror Genre For one reason or another, A24, the people's champion of auteur distribution, has been getting a lot of attention over the past couple of days. Three years down the line, it'd be quite shocking to learn that anyone in the film community is unfamiliar with the unparalleled quality of the indie studio's releases, but if the company truly does need a further push into the mainstream, it's no fault of their robust and creative marketing team. Case and point: Take a look at the trailer for 2012's EDM nightmare "Spring Breakers." While it's clear that anyone who saw this trailer before the film's release had no idea what it was really about, it had all the ingredients necessary to attract a huge and diverse audience.
Watch: #tbt 'spring Breakers,' The Nsfw Trailer That Put A24 On The Map
Jon Fusco, IndieWire
Thu, 10/01/2015 - 12:14pm
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