What Good Is 'raising Awareness?'

Children display ribbon cut-outs tied to balloons during an HIV/AIDS awareness campaign to mark World AIDS Day in Kolkata, December 1, 2014. (Rupak De Chowdhuri/Reuters) In 2010, a strange meme spread across Facebook. People’s feeds were suddenly filled with one-word statuses saying the name of a color, nothing more. And most of these posts were from women.

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