Thank goodness Apple didn't announce more devices. It would've ruined everything. To judge by its two most recent public events, Apple has three big priorities right now: Its supersized iPhones, the forthcoming Apple Watch and Apple Pay, its new mobile payments system. If nothing else, that became utterly last Thursday when CEO Tim Cook and other executives spent the first 30 minutes of its iPad presentation reiterating announcements they'd already made a month earlier.Of course, Apple is a company in transition.