Who does 911 call when they need help?Tom Axbey, the CEO of Rave Mobility Safety, an eight-year-old company with a two-year-old product called Smart911, says lately they've been calling him. Designed to improve the 911 emergency telephone systems, Axbey's product allows the public to create a safety profile at Smart911.com that helps first-responders better asses a situation, before they arrive.