Global technology company Morning Consult released its annual report of the year's fastest growing brands. A handful of legacy brands, including Sony and National Geographic, are gaining traction among Gen Z consumers. We took a closer look at the top 10 fastest growing brands for Gen Z. Sign up for Business Insider's retail newsletter, The Drive-Thru. Visit Business Insider's homepage for more stories. It's not easy catching the attention of Gen Z, but several legacy brands are starting to make headway in resonating with the coveted consumer demographic.